FUTURE READY THINKING
HELLO AND WELCOME TO TRAVEL RETAIL TOUCHDOWNS!
This is the first of a series of videos produced by Portland and TRunblocked.com covering key subject areas - the reimagining of Travel Retail in store, how sustainability now matters and the advancement of usable tech. We highlighted these topics because they are of real and increasing importance to the industry as it faces the challenge of increasingly discerning travellers who are turning away from Travel Retail. So what we are prioritising in these videos are success stories that are real and where, hopefully, many learnings can be found for the industry as whole.
Pi Insight's ShelfTrak Tool Has Radically Changed How Travel Retail Can Collaborate
Introduction By: Lewis Allen
We start with a subject that is core to us all, or at least should be: Data.
As a business we are not well known for making the best use of data or for sharing it. We have always been behind the domestic market. But this has changed with Pi Insight and their ShelfTrak tool which has radically changed how this business can collaborate and, in the last 18 months, has effectively become the Travel Retail industry's equivalent of Nielsen.
Peter Marshall, Founder of TRunblocked.com, visited York recently to speak to the two principals of the company, Steve Hillam and Garry Stasiulevicuis. Champagne Telmont: Leading The Way For The Industry In Sustainability
Introduction By: Lewis Allen
Our third success story this week is quite exceptional.
It features Champagne Telmont, an extraordinary and game-changing company over 100 years old whose raison d'etre has been sustainability for many years now. They have just launched the organic Reserve de la Terre to the Travel Retail business community - a product that genuinely gives sustainability a new meaning in the category and to the wider business. 'In the name of mother nature' lies at the heart of everything that Champagne Telmont produces.
Peter Marshall visited the company earlier this year, when his journey took him to the centre of champagne in Damery, France. Zayed International Airport, Abu Dhabi.
A New Industry Benchmark
Introduction By: Peter Marshall
The new Zayed International Airport operated by Abu Dhabi Airports is something very special. Beautifully designed, the airport offers something very different to travelling passengers - a real sense of spirit as well as sense of place.
It's perhaps the combination and placement of major, local as well as new brands to the travel retail and food and beverage offer there that really stands out.
The overall quality is outstanding, but we'll let the video do the talking. Keflavik Airport, Iceland: Where Local Focus Equals Retail Reimagined
Introduction By: Lewis Allen
Welcome back to our second video of Travel Retail Touchdowns - this episode covers ISAVIA's story at Keflavik Airport in Iceland.
And it's not a normal story, because here the airport's travel retail and food and beverage offer does not feature the usual suspects at all. Yes, of course it includes all the major categories, but what stands out at this airport - that serves some 8 million passengers annually - is just how strong the local focus is. That has been core to the airport's success.
I travelled to Iceland to interview Gunnhildur Vilbergsdottir, Commercial Manager, Retail and Food and Beverages.Nestlé And Sustainability: Leading The Industry From The Front
Introduction By: Lewis Allen
Our last story on Travel Retail Touchdowns this week features Nestlé International Travel Retail (NITR) and the steps that this business has taken to pioneer sustainable actions across its wide portfolio of products.
NITR leads the industry by example in so many ways. There have been many challenges on the way - not least because of the sheer scale of the world's largest food business, but its geographical spread, too.
Peter Marshall visited the company's headquarters in Vevey, Switzerland, earlier this week to learn more about Nestlé's journey to success and the sustainable brand that is now taking the industry by storm.